Almost everyone has Googled a product or service and seen the two to three ads for local businesses that appear at the top of the results. Although they’re formatted like organic listings, these are actually examples of PPC, or pay-per-click advertising. PPC is one of the best ways to generate revenue for your business, and it’s proven to be one of the most cost-effective digital marketing strategies available. 

 

Did you know that paid advertising returns $2 for every $1 spent? That’s a 200% ROI. Not only that, but traffic brought through PPC advertising has a 50% higher conversion rate than organic traffic. Instead of sitting back and waiting for the customers to find you, this proactive approach helps you get in front of the eyes of targeted consumers — shoppers who are more likely than the average person to buy your product or service based on their age, gender, income, previous shopping history, and other crucial factors.

 

At TW Media, we help our clients reach their target audience on the paid platforms that are most effective. Based on your business goals and insights, we’ll create a custom PPC strategy that calculates where your target shoppers are, what they buy, when they buy, where they buy, and what terms they’re using to search for those products or services. Your PPC campaign can be modified to accommodate any budget, big or small, and can be implemented across search and social for a comprehensive omnichannel approach that guarantees a higher rate of effectiveness.

 

We can implement paid advertising using the following platforms:

• Google Ads

• Microsoft Ads

• Facebook

• Instagram

• LinkedIn

• TikTok

• Twitter

• YouTube

• ...and more!

 

From bidding strategies to campaign management to ad copywriting, TW Media can help you with every step of the PPC process to guarantee that your campaigns are efficient, effective, and profitable. To get started, contact us below and learn more about our paid advertising services.